Mission

Our Mission

At The Gratitude Company, our mission is simple yet powerful:
To inspire a global movement rooted in gratitude.

What began as a way to teach children the value of appreciation through Aura Kids has grown into something much bigger — a movement for families, individuals, and communities everywhere. We believe that gratitude has the power to transform lives — to shift perspectives, build resilience, and create deeper connections with ourselves and each other.

Gratitude isn't just a feeling — it's a practice.
And when one person begins to practice it, it creates a ripple effect. That ripple can spark joy, kindness, and compassion across families, classrooms, workplaces, and entire communities.

Founded by Gurpreet Virdi-Bains — a wife, mom, content creator @raisingaura, social worker, and heart behind this mission — The Gratitude Company was created to remind us that even in the chaos of everyday life, there’s always something to be grateful for.

Whether you're 5 or 55, gratitude is for everyone.